COOL COW BRAND REDESIGN

COOL COW BRAND REDESIGN

This project is a full brand identity redesign for Cool Cow Ice Cream Shop, a nostalgic hometown spot that originally closed in 2006. I reimagined the brand from the ground up, designing a new visual identity centered around a refreshed cow mascot while still honoring the original purple color palette.

The new direction blends playful cow-print patterns with a modern ice cream brand identity, combining nostalgia, storytelling, and personality-driven design into a cohesive visual system rooted in brand identity design and memory-based inspiration.